
Colin’s Blog
Where Colin tries to explain himself
Colin’s latest blog posts
Publishing. Writing. Blurbs. Covers.
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My own writing
8. The Irresistible End
‘But wherever they go, and whatever happens to them on the way, in that enchanted place on the top of the Forest a little boy and his Bear will always be playing.’ – The House At Pooh Corner, A.A. Milne
6. Middling – opposites make a blurb
‘Elric knew that everything that existed had its opposite. In danger he might find peace. And yet, of course, in peace there was danger.’ The Sailor on the Seas of Fate by Michael Moorcock
5. Beginnings, or How to Get People’s Attention
‘It was a bright cold day in April and the clocks were striking thirteen.’ Nineteen Eighty-Four, George Orwell
4. Pitching your story’s emotional hook
‘I never take on a client unless I can pitch their book in twelve words.’ UK literary agent
3. Who are we talking to?
‘Half the money I spend on advertising is wasted; the trouble is I don’t know which half’ John Wanamaker, US Postmaster General & marketing pioneer
2. What’s the Story?
‘Transported to a surreal landscape, a young girl kills the first person she meets and then teams up with three strangers to kill again.’ TV review of The Wizard of Oz
1. How to sell Your Book in a Few Words
‘If you think you have a book evolving, now is the time to write the flap copy – the blurb’ Terry Pratchett